Week 12 Blog

Week 12 blog: Gamification

On week 12 public relations class we learned about what is gamification and watched Ted: gamification to prove our world, according to Ted x talks (2014) discussed when we talk about games, people always thinking about games is for people get relaxed, games for child or games for those people that like stay home don’t work or some ‘single big boys’, but the games are now changed, games do not just play for fun, it can be used in education and even business. The gamification is now a very powerful tool. For example, in ted talk Yu-Kai talk about how the gamification is used in education, he discussed that when we are young, almost everyone doesn’t like learn math, so someone developed a game is about dragon, the player needs to eliminate all the item around the dragon, the way to eliminate these items is by using math, like negative plus positive can be zero. When children play, they just want to get 3 stars and help the dragon, but they also learned math. This is a very good example of what is gamification.

There is a lot of examples about how game used in education, according to Kingsley and Hagen (2015) the reason why that gamification can be used in education is because whatever in real or virtual world, game always can motivate students to complete tasks, some of them even can help to build the ability of communication and group work, cause the when they playing games they usually will focus on how to get 100 percent reward or collect full stars, so they will be very interested in the game but they also learned. Gamification also can use to help people keep their health like there is a game called zombie run and pokemon go, there two games need player walk or run in real life like if you don’t want to be bitten by zombie, you need to keep walking sometimes you need run when the zombie is so close to you. Another one is if you won’t catch the pokemon you like or powerful pokemon, then you need to go to the location and catch them. These are two examples that gamification used differently.

Gamification also can be used in business. For example, there is a game about collect car, it’s like player need go to someplace to collect a car on his phone, then he needs to run for another player, if he can keep the car for a week then he can get a real car, this is a very good example about how to use gamification in business, cause for now everyone can have a car, it’s not a big news, but by games car company makes it become a news and be publicized by people to people. Speak of gamification, there is another example that I can discuss, but it is just my thinking, the example is when I am studying public relations, my lecture say to us ‘every student that comes on time every class can get 5 extra marks, it’s like a reward, student comes to class on time is very normally thing, but not too much student follow the rules, but with the marks, everything is different, just for me, I won’t get the 5 extra marks so I will go to class on time.         

Reference list: 

Ted talks 2014, Gamification to prove our world: Yu-kai Chou at TEDxLausanne, video, YouTube, 27 February, viewed 16 January 2020,

<https://www.youtube.com/watch?v=v5Qjuegtiyc&gt;

Kingsley, TL & Grabner‐Hagen, MM 2015, ‘Gamification’, Journal of Adolescent & Adult Literacy, vol. 59, no. 1, pp. 51–61.