week 10 blog

Week 10 blog: Non-profit sector

In week 10 class we discussed what is the non-profit sector and what is the issues of the non-profit sector. According to Salamon and Anheier (1997), the definition of the non-profit sector is organizations that are not for personal or organizational profit are often referred to as the non-profit sector. For my understanding is organizations that serve the general public and do not make money from it. For example charities, advocacy groups, professional bodies, and foundations, etc. Non-profit sector can target multiple areas, such as health, education, religion, and environment. The issues of the non-profit sector are managing the sector and how to tell the public what is the organization’s service.

By using Kidsafe Australia (2019) as an example I will be analyzing how the non-profit sector can tell the public about the information and services about their organizations, according to Harvill (2010, pp. 49-60) semiotic theory covers all things that can be regarded as signs. The three elements of semiotics are the sign, the interpretant, and the object. Semiotic can tell audiences the information by using pictures and words,  use semiotics can bring readers a more intuitive and successful information reception rate. The piece of evidence is below:     

This is the logo of kidsafe Australia organizations, cause they are working on child safety so throw the logo we can see they using cute animal as word like rabbit, duck, giraffe to present K, D, F and the little I between rabbit and duck looks like a child sitting in the middle of the animals, it will make audience feel that they do care about children, cause this make me feel that they want to give every child a soft and colorful childhood. They using the cute animals and colorful words to design a such cute logo to show that how much they care about child, for the children audiences they would love to have communication with this organization and will be easy to trust them, and for adult audiences can give them a message that how much they care about their child, in my opinion, this logo is very attractive for me and an easy to catch peoples emotional. Another piece of evidence is the website’s home page:

On the home page, we can see that they put on a baby’s photo at the top of the home page and there has a sentence says “over 150 Australian children die each year from preventable injuries. A further 68,000 are hospitalized”, this would be making audiences have strong feelings, they using a cute baby’s picture but with a horrible word, two different feelings cross together, will make audiences thinking about what they can do something to help these baby. So people will donate or become a volunteer at this organizations, this is a very good example of how the non-profit sector can tell the public about what they are doing and for those non-profit sectors, gain people’s trust is a very important thing for them, cause this is what they can get support form peoples.

Reference Lists:

Kidsafe Australia 2019, Kidsafe Australia, n.d., viewed 20 December 2019,

<http//:kidsafe.com.au>

Harvill, N 2010, ‘Use the Purpose by Which All May Benefit: The Semiotics of ‘Public Use’’, International Journal for the Semiotics of Law – Revue Internationale de Sémiotique Juridique, vol. 23, no. 1, pp. 49–60.

Salamon, L.M. &  Anheier, H.K., 1997. Defining the nonprofit sector: A cross-national analysis (Vol. 3). Manchester University Press.